You have probably noticed that many web sites are easily adapted to different screen settings and browsers, changing the resolution. The content of such sites automatically adjusts the screen to provide a better viewing content and the reason is the desire to deliver the best user experience for users of PCs.
What we are seeing now is the tremendous growth in sales of other devices in short time, will outsell PC’s, laptops, etc.. We’re talking about tablets and phones with mobile internet access.
The tablet sales exceed to 100 million units in 2013 and smartphones are increasingly popular and affordable. Internet access via mobile devices, in a short time, exceed the static access through computers.
Thousands of resolutions, screen sizes and different configurations require an effort from anyone working with or creating websites offers tools for creating them. It is impossible to create a specific version for each of the thousands of devices.
Alternatively, the APPS are emerging to build mobile websites that also seem to be a good solution, but it is still expensive and laborious, and not definitively resolve the issue. You can create mobile versions specific to the major platforms, but it is unlikely that there is willingness and resources to all of them that will inevitably need updating and maintenance.
Information, research, social networking and shares point toward mobility. Whether through mobile sites or APP, all media companies must rethink their web presence and own a mobile site with excellent presentation should be a priority.
But like owning a single mobile site that works perfectly and also on any device, the answer lies in responsive web design (or adaptive) – RWD, which we will hear a lot in the coming months. Using specific queries, the resolution capabilities of the device where access is coming, flexible images, grids, among others, are automatically resized to fit to the user’s screen.
The provision of information on the site behaves according to the type of device detected, and the benefits are clear: it creates the site once to run on tablets, smartphones and PCs.
For website publishers, the RWD provides the simplest way to reach readers across multiple platforms and internet users it ensures a good user experience, regardless of the device used.
Due to the rapid adoption of tablets, smartphones and Internet access through these mobile devices, which definitely seem to have fallen in taste of most users, the requirement of responsive web design will be recurring for most developers and Web site designers.