Search engine Ask is making a desperate move to get back into the Major league of Search Engines.
Ask recently dropped its iconic butler and came up with a bunch of applications this year and now with this latest Facelift its trying to get back some of the traffic from Google.
The new and improved Ask will concentrate on its ability as search engine of choice for those asking questions.
The trend which is followed by most of the Google competitors are following is to be as different as possible from Google.
Ask would be using its own Technologies such as DADS, DAFS and AnswerFarm to reach new pinnacles in semantic search, Web extraction, and ranking. The site’s download speed also have increased by 30%. The user interface is also very simple and the search results are properly divided in content types like: breaking news, blogs, images, videos and music.
Ask gets its major traffic from people searching for specific answers to questions. It accounts up to 15% of its traffic, which in case of Google, Yahoo and Microsoft Live Search accounts to only 5% of traffic.
However Ask is trying to be as different as possible from Google but the new look seems to look like a clone of Google.
The interesting reply to this from Cesar Mascaraque, European managing director of Ask is “All cars have four wheels. No-one wants a car with one wheel”
But no matter how hard all the search engines try it really hard to cut into Google’s market share.
Google seems like the everyday need for anyone who has started to use the net in the past few years.
In UK though Ask has a healthy traffic which amounts up to one in five of all people using a search engine.
Related posts:
- Google Comes up with New Customizable Search- SearchWiki.
- Google pursuing the Holy Grail of Search.
- Optimization for Yahoo!Search
- Quickword and Googlebombing from Google official blog
- Facebook gets a Cosmetic Surgery (Facelift)
Posted under Latest News
This post was written by Brad on October 6, 2008
